Insights
Inside the Anatomy of a Projection Mapping Show
From facade survey to final cue stack — what actually happens between a client brief and opening night.
Aug 12, 2026 · 6 min read
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Blogs
From The Studio
Field Notes
Thinking out loud about spatial design, immersive technology, and the craft behind experiences that stick.
Strategy
Why Spatial Design Is the Next Brand Battleground
Screens are everywhere. The brands winning attention are the ones designing for the room, not just the rectangle.
Jul 28, 2026 · 5 min read
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Process
AI-Generated Content Meets Human Art Direction
How our pipeline uses generative tools to explore faster, without ever shipping an asset nobody art-directed.
Jul 14, 2026 · 7 min read
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Technology
Designing Holograms That Don't Feel Like Gimmicks
HoloBox and hologram fan units are easy to buy and easy to misuse. Here's how we decide when they actually earn their place.
Jun 30, 2026 · 4 min read
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Behind the Scenes
The Making of an Anamorphic Billboard, Frame by Frame
The illusion lives or dies on the math. A walkthrough of how we build every shot against the exact curve of the screen.
Jun 9, 2026 · 8 min read
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Strategy
What Makes an Experience Centre Actually Work
Most brand experience centres go stale within a year. The ones that don't are built around a different set of decisions.
May 22, 2026 · 6 min read
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